DESIGNED FOR MEDIA AGENCIES AND ADVERTISERS RUNNING SOCIAL PAID CAMPAIGNS
(Meta / TikTok / Snapchat)
1. What is Social Publishing?
Social Publishing is a solution that enables brands and agencies to distribute sponsored campaigns through Reworld Media's social media pages rather than through the brand's own social channels.
In other words, the advertisement is published under a Reworld media brand (such as Grazia, Auto Plus, Top Santé, Marie France, etc.) instead of being published directly by the advertiser.
Objectives
• Leverage the credibility and qualified audiences of Reworld media brands.
• Improve paid campaign performance across key metrics, including engagement, CTR, CPM and CPVV.
• Strengthen trust and provide greater contextual relevance for advertising messages through the legitimacy of the host media brand.
Native Publishing vs. Social Publishing
Publication Type
Brand Publishing
Social Publishing
Source
Brand page
Reworld Media brand page
Page Displayed in Ads
Brand page
Media brand page (e.g. Grazia)
Data Used
Brand data
Media data + agency targeting
2. The Self-Service Social Publishing Solution
Self-Service Social Publishing enables agencies to independently activate campaigns through Reworld media brands while retaining full control over media buying, campaign management and delivery within their own environment (Business Manager / Ads Manager).
Benefits for Agencies
• Full autonomy over campaign setup, optimization and reporting..
• Access to a portfolio of certified Reworld media brands.
• Ability to activate Reworld Media first-party data (Meta only).
• Dedicated technical support from Reworld teams.
3. Meta Activation Process
Step 1: Share Your Agency Business Manager ID
To activate Social Publishing, the agency must provide Reworld Media with its Business Manager (BM) ID.
Why ?
This is required so that Reworld Media can grant access permissions to the media brand pages where the campaign will be distributed (Meta, TikTok, Snapchat).
Required Format:
> Business Manager ID: 1234567890
(Meta Only): Share Your Meta Ad Account ID
To activate Reworld Media first-party audiences, the agency must also provide its Meta Ad Account ID.
Pourquoi ?
This enables Reworld Media to connect its proprietary first-party audiences directly to the agency's Meta Ad Account.
These audiences can then be activated within ad sets and campaigns.
Required Format :
> Meta Ad Account ID: 1122334455667788
Step 3: Access Validation and Activation
Once the required IDs have been received:
1. The Reworld Media team shares the media brand pages with the agency's Business Manager.
2. (Meta) Reworld Media first-party data is made available within the agency's ad account.
3. The agency can then create and sponsor ads directly from the group's media brand pages.
4. TikTok Activation Process
For TikTok, access to a Reworld media brand page is granted through a TikTok Business Manager QR code.
Process :
1. The agency provides Reworld Media with the QR code generated from its TikTok Business Manager.
2. Reworld Media forwards the QR code to the editorial manager of the relevant media brand.
3. The editorial manager scans the QR code and authorizes sharing of the media brand's TikTok page with the agency's Business Manager.
This process allows the agency to use the media brand's TikTok page for its Social Paid campaigns while maintaining a secure framework approved by Reworld Media.
4. Access Validation and Activation
Once the required IDs and/or QR codes have been received:
1. The Reworld Media team shares the media brand pages with the agency's Business Manager.
2. (Meta) Reworld Media first-party data is made available within the agency's ad account.
3. (TikTok) The editorial manager confirms access through the QR code.
4. The agency can then create and sponsor ads directly from the group's media brand pages.
5. Snapchat Activation Process
On Snapchat, media brand page sharing is managed directly through Snapchat Business Manager (Business Center).
This setup enables agencies to run campaigns under a Reworld Media brand while ensuring all required permissions and authorizations are properly granted..
Process :
A. Share Your Agency's Business Center ID
The agency must provide Reworld Media with its Snapchat Business Center ID.
This identifier allows Reworld Media to grant access to the selected media brand page for Social Paid activation.
B. Access Rights Granted by Reworld Media
Once the ID has been received, the Reworld Media team:
1. Adds the agency as a partner within the Snapchat media brand's Business Manager.
2. Grants the permissions required to run campaigns on behalf of the selected media brand page.
o Access Type: "Advertising Partner"
o Scope: Access to the media brand page and advertising assets required for campaign delivery.
C. Agency Validation
The agency receives a notification in its Snapchat Business Center to accept the partnership invitation.
Once accepted:
• The Reworld media brand page becomes available in the list of entities that can be used for campaigns.
• The agency can create and run ads from this media brand page directly within Snapchat Ads Manager.
D. Rules and Best Practices
• Access rights are granted for a limited period and only within the scope of the approved project.
• The agency may not modify the media brand page profile or settings.
• Advertising creatives must comply with the Reworld media brand's editorial guidelines.
• If the Business Center or client changes, a new sharing request must be submitted.
• Maintain internal records of all granted access permissions.
6. Best Practices
• Verify the selected media brand page before activation.
• Respect the editorial and visual guidelines of partner media brands. Static assets and video creatives must be approved in advance by the editorial teams.
• Use Reworld Media first-party data only within the scope of the approved partnership.
• Notify Reworld Media of any changes to the Business Manager or advertising account.
7. Data & Compliance
Reworld Media ensures that all activations comply with GDPR requirements and platform policies.
- Media brand pages are shared only for the duration of the approved collaboration.
- Reworld Media first-party data (Meta) remains under Reworld Media's control and is never transferred.
- Reworld Media first-party data (Meta) remains under Reworld Media's control and is never transferred.
8. Contacts & Support
For access requests, technical assistance or additional information, please contact:
deliverysocialpublisher@reworldmedia.com
Please include the following information in your request:
• Agency name
• Business Manager ID
• (Meta only) Ad Account ID
• Relevant platform (Meta / TikTok / Snapchat)
• Requested media brand pages
© Reworld Media Connect - Social Publishing